· Responsible for the planning and execution of strategic PR plans including corporate communications, media relations, industry influential KOL and social media marketing.· Plan and execute corporate communication programs in order to build and promote the company’s reputation.
Develop corporate messaging and question and answer documents for all channels.· Work with Data Analyst, BI/Marketing and Sales teams to develop and execute materials· Serve as media relations’ spokesperson on the defined messages and accurate background briefings to media.· Develop social media marketing strategy and program to lift the company’s engagement with the community.
· Must have established media relations contacts and track record of executing strategic, impact media relations programs.· Experienced in developing social or PR event is preferred.· Experienced in developing and executing the social media marketing activities. Proven track record in Wechat and Weibo digital marketing is preferred.· Ability to think creatively.· Sense of humor, can-do and positive attitude.· Financial and/or Internet industry experience preferred.· Proficient in English & Chinese.· Bachelor degree or above.
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