MentorX: Copy Writer
Founded in 2015, MentorX is headquartered in Irvine, California. MentorX provides critical solutions to address the most challenging problem that hinders the students. We are the first Sino-American cross-border education company that provides one-on-one online career consultation and incubates international talents and entrepreneurs.
MentorX is now in need of one part-time Copy Writer with an hourly wage of $40.00.
Responsibilities:
- Produce daily clear, concise, grammatically correct, and error-free content that adheres to MentorX’s style guideline ready to publish for various social media, especially on WeChat public account
- Use white-hat SEO principles, such as trending keywords integration, title tags optimization, meta description optimization, internalized links, to maximize the copy’s reach
- Drive the creation of original concepts that result in effective and compelling communication, such as catchy slogan, affluent sentence, and trending hashtag
- Research relevant writing topics in the public domain and follow recent trending events and topics for daily content posting
- Develop and maintain a clear and consistent brand voice to potential customers
- Revise copy based on internal and customer feedback/direction
- Update social media with timely content
- Monitor the marketing content of competitors and proact and react to their marketing messages
- Study and understand the audience that MentorX aims to attract, develop and test different language styles that appeal to various target markets in different scenarios
- Brainstorming visual and copy ideas with the marketing specialist and customer experience and create the storyboard of content marketing and copy ideas
- Collaborate with marketing, IT, and education counselor on the copy materials to determine what makes products appealing to consumers and highlight those
- Participate in the conception, designing, and execution of MentorX’s marketing campaign
- Monitor effectiveness of the marketing content with marketing and update and amend campaigns according to feedback
- Perform ad hoc research and writing tasks as assigned by the management
- Propose and present concepts for copy along with the underlying strategy to the MentorX's leadership
Qualifications:
- REQUIRED: Bachelor’s degree in literature or other closely related majors
- Creative writer
- Teamer player, ability to work with other professionals
- Entrepreneur DNA, proactive, self-starter
- Proficient with MS Office