Marketing Specialist

关于蔓藤教育

蔓藤教育是中美跨境第一家为中国留学生提供专业 1 对 1 学业职业规划辅导，孵化国际化就业和创业人才的互联网教育公司。总部位于美国Irvine，分部位于美国Silicon Valley，中国北京、青岛、广州，蔓藤教育引领全球留学后教育产业发展，同时也是行业中发展最快口碑最好的领军企业。蔓藤教育率先应用世界先进的职场大数据和人工智能技术，首创了“职场引擎”、“职业测评”和“简历测评”等系列创新型产品，为中国留学生的海外职业规划提供前所未有的产品和服务。蔓藤教育全线辅导、实习及就业产品致力于帮助教育行业解决“留学闭环”，让“裸归”成为“海归”，实现从“成功留学”到“留学成功”的目标！

Job Responsibilities:

·       Optimize competitive marketing strategy by defining the target customer profile, identifying their pain point and completing a competitive analysis.

·       Develop partner relations which include but not limit to student organizations, universities and colleges, companies, agencies, and individuals etc..

·       Conduct marketing campaigns from initiation to execution, design marketing collateral and create branding messages for online and offline events.

·       Effectively communicate with cross-functional teams to ensure successful campaign execution.

·       Analyze campaign performance and optimize ROI with analytics.

·       Identify and develop potential promotion opportunities and channels.

·       Assist in digital marketing strategy development, oversee social media programs

Job Requirements

·       Bachelor or Master degree in Marketing, Business, Communication or related areas from top 60 US universities preferred.

·       1+ years of experience in direct marketing, market research, communications or advertising is required, preferably in higher education industry.

·       Solid knowledge of marketing process and online/ offline marketing campaign, marketing practices and principles, as well as collateral and social media.

·       A self-learner, self-motivator and self-starter with a passion in education, a team player with integrity.

·       Excellent organizational skills to work independently and manage projects with many moving parts.

·       Excellent communicator in bilingual language English/ Mandarin, creative thinker with an ability to use both data and intuition to inform decisions.

·       Proficiency in Microsoft Office Suite 

BENEFITS

·       Base salary plus performance-based incentives

·       Employee Stock Option

·       Health benefits and 401-K